"Nature/Environment"

The Axe Effect - Women - Billions

This Axe commercial relates to our discussion on both “environment” and “nature.” In class we decided that an “environment” can be any type of surrounding in general, whether natural or man-made, while “nature” encompasses anything that isn’t man-made. In the case of this commercial, Axe attempts to establish a link between “nature” and their body spray product by advertising it as this sort of sex pheromone that will attract women. This notion is summed up in the tag line at the end of the commercial: “Spray More, Get More: The Axe Effect.” In other words, by having women in lingerie travel hundreds of miles through various natural environments (such as forests, mountains, beaches and oceans), and fighting each other along the way for the man who’s happily spraying himself with two cans of Axe, Axe is essentially saying that women’s affinity for perfume-like products is as “natural” as sex. Therefore, if men use products that help them smell good, such as Axe body spray, then women will “naturally” want to have sex with them. 

Link: http://www.youtube.com/watch?v=I9tWZB7OUSU